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Privacy Policy

Protecting your privacy is our top security concern.

Privacy Statement

Wine People Pty Ltd collects your personal information in accordance with our Privacy Policy, so that we can process your orders, provide and improve customer service, promote ours and our partner's products and services and maintain your online account. Without your information, we may not be able to provide you with services or information and you may miss out on receiving valuable information about us. We disclose your personal information to our group members and third party service providers who may be located overseas including in UK and USA, and you consent to this disclosure. You have a right to access your personal information that we hold, and may request us to correct this. We may from time to time share your information with carefully screened companies. If you do not wish to receive information from these companies please advise us by letter, email or call our customer service team on the number below.

Privacy Policy Overview

Wine People Pty Ltd (ABN: 41 105 657 154) (Laithwaites, we, us, our), whose business address is Level 2, 407 Elizabeth Street, Surry Hills NSW 2010 Australia, is a member of the UK based Laithwaite’s Wine Group global network.

Laithwaites, operating in New Zealand, is committed to protecting your privacy and we are bound by the Privacy Act 1988 (Cth), which sets out the Australian Privacy Principles (APPs) concerning the personal information privacy of individuals.

Laithwaites, operating in New Zealand, is committed to protecting your privacy and we are bound by the Privacy Act 2020 (NZ) which sets out the Information Privacy Principles (IPPs) concerning the privacy of individuals.

This Privacy Policy explains how Laithwaites collect and handle your personal information. By providing us with your personal information, you consent to us using and disclosing it for the purposes set out in this Privacy Policy.

Our functions and activities

We collect, hold, use and disclose your personal information for the purposes of:

How do we collect information?

Personal information is any information about you, from which you can be identified. The types of personal information that we collect about you will depend on our relationship with you, the circumstances of collection and the type of products and service you request from us.

Personal information we collect about you might include your name, date of birth, postal address, email address, telephone number and payment and order processing information. We may collect additional personal information from you from time to time.

Where we can, we will collect this information directly from you. For example, when you contact us to make an enquiry, sign up for email or SMS offers, become a member, complete one of our forms, place an order to purchase from us, provide us with your details over the phone or otherwise use our services, purchase our products and provide us with information.

We generally do not collect sensitive information about you, unless you provide it to us voluntarily. For example, when you interact with one of our call centre operators, you may provide sensitive information such as racial or ethnic origin, sexual orientation or health information. You consent to us collecting sensitive information which you provide to us voluntarily. If you provide us sensitive information, we will treat it as personal information and handle it in accordance with this Privacy Policy.

As well as collecting information directly from you, there may be occasions when we may collect information about you from other people or organisations, including third parties that provide marketing leads, marketing and data analysis services to us, and from publicly available sources of information. We may combine this information with information we already have about you to help us understand trends, attributes, behaviour and preferences. Where we receive information about you indirectly from third parties, we require that the third party has collected and shared that information in accordance with the Privacy Act.

We also collect general information about you when you use our websites. This might include your geo-location, IP address, the browser and operating system you are using, and details of websites that IP address has come from, the pages accessed on our website and the next website visited.

We also use cookies, which are small data files placed on your computer that allows our website to “remember you” when you return to our website. We do this to monitor visitor traffic information and actions on our website, maintain, secure and improve our websites and enhance your experience when using our website. This information is aggregated and anonymous, and will not be used to personally identify you. If you want to prevent cookies being used, you can change your browser settings to disable cookies. However, you may not be able to access all or parts of our websites, or you may experience reduced functionality when accessing certain services.

You don’t have to give us all the information we request. However, if you do not provide us with some or all of the personal information required, we may not be able to provide you with the products and services or information you request, to the requested standard or at all, and you may also miss out on receiving valuable information about us and our products and services.

How do we use and disclose this information?

Laithwaites is part of the Laithwaite's Wine Group global network based in the UK and we may share information, including personal information, within our network companies due to shared infrastructures.

We use a range of third party service providers to help us deliver our goods and services to you including customer support, web based marketing and sales, warehousing and fulfilment, mailing, courier and print services, IT, web hosting, data storage, payment processing, back-up and data analysis services. Some of our third party service providers may also be located overseas in various countries (including the United Kingdom and USA).

We may be required by law to disclose certain information from time to time.

As well we may from time to time share customer contact details with trustworthy third parties who will always be reputable companies that have interesting products and services they wish to promote to you.

We require that all third parties, to whom we disclose personal information or who may have access to personal information, have appropriate controls to protect your personal information in a manner that is consistent with our Privacy Policy, including in relation to security and confidentiality. They must only use your personal information for authorised purposes.

Direct Marketing

Laithwaites may, from time to time, send direct marketing communications to you about us and our products and services, and other material that we consider you would find interesting or useful. If you do not wish to receive such direct marketing communications, you can always opt out. If you are receiving email or SMS communications from us, there will be a mechanism to opt out contained in each of those emails or messages. To stop receiving other communications from us, you can contact us via any of the channels listed below.

If you choose to opt out of all direct marketing communications, please note that Laithwaites may still contact you for other reasonable purposes, including information that Laithwaites is legally required to send, notifications of changes to Laithwaites products and services or policies and information regarding the use, rights, benefits or obligations of customers of our products and services.

How do we protect personal information?

Laithwaites holds your personal information both electronically and in hard copy. Electronic data is stored on secure databases operated by third party service providers and some hard copy files are held at our secured offices.

Laithwaites takes the security of your personal information very seriously, and we implement a range of technical, administrative, personnel and physical measure to safeguard your personal information against loss, misuse, interference and unauthorised access, modification and disclosure. All information (including credit card details) is sent and received using the latest in secure e-commerce software.

Changes to this Privacy Policy

Laithwaites reserves the right to make amendments to this Privacy Policy at any time. Any revised Privacy Policy will take effect when it is posted on our website. To the extent practicable, Laithwaites will give you reasonable notice in writing (which may be by e-mail) of any such changes to the Privacy Policy that are material to your use of our services and purchase of our products. By continuing to use our services and purchase our products you will be taken to have accepted such changes.

Access to your information

It is important to us that the information we hold about you is up-to-date, accurate and complete, and we will try to confirm your details through our communications with you and promptly add updated or new personal information to existing records when we are advised. If any of your details change, please notify us as soon as you can. If you believe we are holding information about you that is inaccurate, incomplete, irrelevant or misleading, you can ask us to correct it, or delete it altogether.

If you would like to access your personal information, or request us to update, correct or delete it, you can do so by contacting us in writing and verifying your identity. We will do our best to respond to your request within 20 working days.

We will only refuse access in exceptional circumstances, and if this is the case, we will advise you of our reasons for doing so.

We may charge a fee for searching for, and providing access to, your information on a per request basis.


If you have a complaint about how we handle your personal information or you believe that Laithwaites has breached the APPs or the IPPs, you can contact us in writing.

We take your complaints seriously. We will attempt to resolve your issue quickly and fairly.

If we cannot resolve your complaint to a satisfactory standard, you can lodge a complaint to the Office of the Australian Information Commissioner or the New Zealand Office of the Privacy Commissioner.

Contact Us

If you require any further information or have any questions about this Privacy Policy or if you wish to access or correct your personal information or make a complaint about our handling of that information, please contact our Privacy Officer by any of the following means.

New Zealand


Post: Laithwaites - Privacy, Freepost No 246256, Laithwaites, PO Box 201236, Auckland Airport Auckland 2150

Phone: 0800 003 169 (during business hours Monday to Friday)

Last Updated: 27 April 2022